The ways newspapers communicate stories are changing fast. Newspapers now have to manage a growing array of content – audio, photos, video and text – from editorial staff and citizen journalists in many platforms.
Power up with a single database for all content Digital Technology International offers a complete content management system: MediaPool. This industry–leading system keeps all content together in one database, regardless of publishing destination, laying the foundation for more profitable publishing.
This integrated architecture is more efficient, safer, and more streamlined. MediaPool is a foundation that supports Web, print, and mobile device publication. It will future–proof your newspaper so you can seize and master the opportunities that are sure to come over the next five years and beyond.
Through its unified database structure, MediaPool doesn’t have to adjust copies of stories in separate databases or folders. Each story and its content exist as a single object in the database. The built–in tracking process maintains an edit trail of the stories as your site releases them to the Web or to different print editions.
Monetize your content MediaPool allows you to increase the value of the rich assets you already have – your reader profiles, circulation information, advertising data, stories, photos, multimedia content, and so forth. It brings this information together from separate “silos” into one database, creating new opportunities for you to maximize and monetize the value of your content.
Lightning–fast Web development TI designed MediaPool allows you to develop dynamic pages in a fraction of the time and gives you the power of industry–leading print control at the same time.
The database can publish content straight to the Web while allowing thousands of readers to converge on your Web site simultaneously with the response times they expect.
The Liquid Media approach to CMS: Drastic results without drastic change You don’t have to buy an entirely new system to reap the benefits of MediaPool. Through the DTI Liquid Media foundation, you can use MediaPool to host all of your newspaper’s content by connecting your existing systems together into one uniform content management database.
Where we’re going With the MediaPool database, you will be able to learn who your online and mobile audience is. This audience awareness will allow you to deliver relevant and personalized advertising, editorial, and community–rich content to that audience in the forms they desire (print, online, mobile), when they want it.
