HAGADONE SELECTS DTI SOLUTIONS
Newspaper Division purchase will integrate systems for profitability
Salt Lake City – May 2008 – The Hagadone Corporation has selected Digital Technology International, the leading developer of solutions driving the future of the news media industry, to install DTI’s advertising solutions for their newspaper division. The new installation will achieve Hagadone’s modernization objective, and begin increasing profits immediately.
Hagadone will install more than 100 seats of DTI’s ClassSpeed® , AccountSpeed® , AdSpeed® , AdProof® , ClassSpeed® Web Order Entry, and PlanSpeed® products in more than 14 Hagadone properties located Idaho, Montana, Washington, Wisconsin and Hawaii.
Hagadone needed a centralized, cost effective system that addressed their current situations and future direction. They needed to reduce make–good ads, improve customer service, support new product offerings, and improve workflow and accounting functions.
"Having a centralized advertising system with integrated solutions in one hosted environment will allow Hagadone to cross–sell advertising and increase revenue immediately," said Dan Paulus, DTI vice president, sales and marketing. "Using DTI software will allow Hagadone to implement a best practices approach to increase the checks and balances system to help eliminate costly ad mistakes their older system and non–centralized databases have not allowed them to accomplish."
AdSpeed, based on Adobe’s InDesign® is seamlessly integrated with ClassSpeed as part of DTI’s unified Advertising system, and standardizes all ad production. AdSpeed accesses the same database as ClassSpeed so the interaction among all of the advertising departments will be facilitated.
"AdSpeed is essential to standardizing processes across our organization," said Bill Tunison, director of Hagadone Corporate Information Technology. "We needed cutting edge technology to help us solve our problems today, but also we wanted to buy a system from a vendor who was visionary and would continue to meet our publishing challenges through tomorrow."
As an enterprise–wide news division purchase, DTI solutions will allow Hagadone to integrate systems, sell and produce ads for presentation in multiple formats.
About Digital Technology International
Digital Technology International is an enterprise systems and solutions provider to the newspaper and media industries. DTI helps news media organizations manage and flow content, operate more efficiently, manage data more effectively and sell more successfully. From single systems to fully integrated environments, DTI helps customers generate new revenue, reduce cost, share information across their enterprise, manage resources and get the data they need to make more informed business decisions. The company’s solutions are installed in hundreds of newspapers of all sizes at points around the globe. DTI is headquartered in Salt Lake City, with corporate offices in Minneapolis, Canada, United Kingdom, Germany, Finland, Norway, Panama and Australia. For more information, visit www.dtint.com.
