A comprehensive circulation management solution that also provides powerful marketing tools that increase revenues.
More than 1,000 newspapers worldwide benefit everyday from using DTI Circulation. DTI Circulation manages the entire circulation and distribution business process. It helps retain readers, optimize single copy sales, and enhance relationships with advertisers. In addition it provides powerful marketing tools and real-time management data that puts you n control. This data includes key indicator reports, dashboard views as well as operational and ABC reporting. It enables better retention management, increased productivity, and an in-depth understanding of sales trends and revenue opportunities. Through audience data DTI Circulation also provides the tools to create targeted marketing campaigns that attract new subscribers, win back former customers, and promote new offers to existing subscribers. The use of lifestyle demographic data also enables you to build successful direct mail businesses. The software will also fully equip your distribution personnel to manage third party product distribution, and enable you to understand the customer experience across all touch points. Efficient CRM To enhance customer satisfaction powerful CRM capabilities provide alerts and notifications related to delivery delays, outstanding action items and up-sell opportunities. Customers decide how they want to manage their account-using the internal call center, accessing the self-service area of the website, or manage their account by phone using an interactive voice response technology. DTI Circulation offers all tools necessary for effective circulation management - either cost-effectively through DTI Cloud, our secure SaaS environment - or as an on-premise implementation. |