AudienceReach is the audience-centric solution that connects all “touch points” between a news publisher and all of its customers: readers, advertisers, subscribers, and non-subscribers. More precise targeting of ads and other content based on an individual’s preferences creates new revenue opportunities.

DTI’s audience-centric solutions make it possible to target individuals with greater precision.

Targeted advertising is more valuable

  • targeted ads combined with targeted content are more valuable to the advertiser and the reader
  • more value creates more revenue opportunities for publishers

Deliver an audience with greater precision

  • plan, create and track precision-targeted marketing campaigns
  • DTI software tools automate the collection and analysis of audience data, down to the personal level

Build an audience-centric model for digital and print

  • collect deeper and richer information, so targeting is much more accurate and beneficial
  • aggregates advertising, subscription, readership and third- party data collected over time to provide valuable audience information – all in one place

Maximize ad network partnerships

  • leverage ‘key interest’ audience information and maximize to serve targeted ads from the networks
  • provide management tools to sync inventory and ad category data between AudienceReach and the ad networks

Altogether Better

AudienceReach is a central part of DTI’s Targeted Audience Solutions that include ContentPublisher, DTI Advertising, DTI Circulation and DTI Financials. Together they enable the news media industry to create and deliver targeted content faster, and more efficiently, than ever before.